Grow Your Business With effective SEO

These days businesses in Toronto leverage search engine platforms to promote their products and services, especially those who sell their products or services online. 

You may wonder why? Well, think about it. In this day and age, how do you go about finding information? The Internet right? 90% of the time, people use Google, Yahoo, Yandex, etc to find information online.

Search Engines has become the most common and effective method people use nowadays to perform searches online.
Whether you are looking to buy a product, seeking information about a product review, services or educational material — Google is always our go-to. And we most often than not tend to click the first, second or third website in the search result. 

Analyze Your Website SEO

Before you initiate an SEO campaign for your website, we recommend to first perform an SEO audit of your site.

Why are you auditing? To simply check your website’s health as well as the SEO health or Status of your website i.e. your website’s position on search engine result pages SERPs.

What are you auditing? There are many factors to audit. For example, the technical SEO of your website, the backlink profile of your website, and the backend component of your website. All of these need to be checked. You may even go as far as auditing your competitors, too, if their website is performing better than yours.

Some of these factors are critical to your website’s online visibility and user experience. Hence, why auditing is the first step you take before starting an SEO campaign for your website.

Local Search Optimization for Toronto Business Owners

Apart from advertising your business to the public, when it comes to SEO, there is also an immense advantage optimizing your website for local searches in Toronto.

What does local SEO search mean?

It means registering and verifying your business on Google My Business page or GMB. What is GMB? It is a system whereby Google shows verified businesses on the "Google Map Pack" essentially, to connect searchers to business services and products nearby.

As GMB is getting more recognition and thus becoming more rewarding among Torontonians, it is imperative for your business to have a GMB listing.

Now here is the caveat, mere listing your business on GMB doesn't mean your GMB page will show up first in the search results. This is where search engine optimization (SEO) comes to play. Only if your GMB page is optimized for that "search query"  will it show up among the top three search results.

To this end, hiring a local SEO specialist in Toronto cannot be overemphasized. Their job is to make your business visible to those who need it around your locality or service areas.

For instance, As you know Toronto is a big city; if your business is located in Mississauga and you service the entire Greater Toronto Area (GTA). By default, your GMB listing will show up within the radius of Mississauga vicinity.  However, if your GMB listing is optimized for Local SEO search by an effective SEO Company in Toronto such as Webcarpenter. Your GMB listing will show up in the top three local search results.