Content marketing services. In today’s digital space, there are various strategies you can use to drive various online agendas — from influencing political campaigns to selling millions of products online every year.
Content marketing is one amongst other marketing strategies used today by most companies including Fortune 500s, i.e. P&G, Nestle, Samsung, Microsoft, Cisco Systems, and John Deere. Equally, individuals and many small businesses around the world depend on this aspect of digital marketing to gain customers and sell their products or services.
Content Marketing Services
What is content marketing? In a layman’s word, content marketing is simply getting the right information to the right audience at the right time. It is a marketing strategy that helps to grow brand names and foster business growth — adding the depth and visibility a business need in other to be successful in today’s competitive marketplace.
The trend in content marketing has grown significantly over the past few years as more and more people are gravitating towards social media, consuming content entirely in new and unique ways.
Driving traffic with content marketing
You can drive organic traffic to your website and generate leads on-demand with an effective content marketing strategy. Churning out great content consistently attracts editorial links, which in turn sends signal to Google’s search engine algorithm that your site is the best in relevance to your niche or a specific search query.
Google’s Page Rank algorithm — or Google bots, as they are sometimes called — crawl through your website’s content in other to understand what your website is all about. Once the crawlers determine that your website is the most relevant to specific search queries from users, it will rank your site favorably in search engine result pages (SERPs) for keywords relevant to your business services or products.
When a site visitors land on your web or blog site, at this stage, they are mostly aren’t interested in becoming customers yet, 90% of the time, they are just merely seeking information about a product or service. Once your website’s content can successfully convince and earn the trust of your site visitors, they are more likely to push the duration of their journey with you further by either subscribing to your newsletters or buy whatever you offer.
On the flip side, if your website cannot meet their expectations (poor user experience), especially in terms of the quality of your website’s contents, you can be rest assured that they will be gone faster than you can blink — and chances are that they won’t be coming back again. This is one of the main reasons why businesses hire professionals or agencies that offer content marketing services.
Content marketing facts
According to online research, 80% of the online audience prefers articles over online ads. Also, 70% of the online audience agrees that content makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions.
So what do these statistics mean for your business? It simply tells you that if you don’t already have an effective content marketing strategy in place, you are leaving a ton of money on the table, and over time, this may take a heavy toll on your profits and your very online existence — possibly.
Our strategy for content marketing
We at Webcarenter understand that in other to develop an effective content marketing strategy, we must first understand your business and your targeted audience. Your audience will probably spend some time researching before they decide to buy, therefore we will provide answers to their most pressing questions, concerns, needs, that will eventually make them convert.
Our copywriters will create a comprehensive content marketing plan that is tailored to your targeted audience (clients or customers) and is flexibly consistent with your tone, style, and essentially the core of your branding message.
Our agency will be happy to provide you with a full range of our content marketing services packages that are sure to increase your brand awareness, fuel your brand with attention-grabbing, results-driven content for your website, email campaigns, and social media channels
Book a consultation for content marketing