In today’s world, different forms of content marketing are being used to drive various agenda online— from influencing political campaigns to selling millions of products online every year. In fact, content marketing is used by most Fortune 500s, including P&G, Nestle, Samsung, Microsoft, Cisco Systems, and John Deere. Equally, many small and medium businesses around the world depend on this category of digital marketing to acquire customers and sell their products/services.
Content marketing simply entails getting the right information to the right audience at the right time. It helps to grow your brand and fosters growth, adding the depth and visibility you need to be successful in today’s competitive marketplace.
With so many options to create diverse content and a tailored strategy, content marketing is a perfect fit for virtually every business in every industry. It is all about the creation and distribution of high-quality content that attracts and engages audiences online. Like other traditional forms of marketing, content marketing is typically used to drive customer acquisition, deeper engagement with current customers, and for brand awareness.
The trend in content marketing has grown significantly over the past few years as audiences have shifted to new media, consuming content in entirely new and unique ways. This has led to small and big brands developing comprehensive content strategies with allocated marketing budgets.
Driving Traffic With Content Marketing
You can use content marketing to significantly drive organic traffic and build inbound links to your site— which brings more awareness to your website and generates leads for you on-demand.
Looking also in terms of SEO, you simply cannot go wrong with a great content. Churning out great content consistently attracts editorial links, which send signals to Google’s search engine algorithm that your site is both relevant and authoritative. Google’s PageRank algorithm — or Googlebots, as they are sometimes called — crawl through your content to understand what your website in other to return your website as one of the search results for relevant search queries.
Once Google determines that your content is relevant and provides useful answers to search queries from users, it ranks your site favorably in search results for keywords relevant to your services.
For one thing, Google considers great content to be the most important factor for playing your SEO cards right.
Value For Money
Content marketing is also the single most effective and budget-friendly way to organically generate leads for your business. You can grow your business online by curating content that your audience will love.
When a site visitors land on your web or blog site, at this stage, they are mostly aren’t interested in becoming customers yet, 90% of the time, they are just merely seeking information about a product or service. Once your website (contents) can successfully convince and earn the trust of your site visitors, they are more likely to push the duration of their journey with you further by either subscribing to your newsletters or buy whatever you offer. On the flip side, if your website cannot meet their expectations (poor user experience), especially in terms of the quality of the contents on your website, you can bet that they will be gone faster than you can blink— and chances are that they won’t be coming back again, hence why is worth paying for content marketing agency services.
Is Online Marketing Possible Without A Great Content?
According to online research, 80% of online audience prefers a series of articles over an online ad. Also, 70% of online audience agrees that content marketing makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions.
So what do these statistics mean for your business? It simply tells you that if you don’t already have an effective content marketing strategy in place, you are leaving a ton of money on the table, and over time, this may take a heavy toll on your profits and your very online existence— possibly.
Therefore we can all agree that in today’s digital world, content is important to making any positive and long-lasting impression on potential customers. Content marketing also reduces the time and cost of reaching an audience, while increasing your visibility and reach by effectively establishing you as a thought leader. Content marketing at its peak will capture the hearts of your readers and persuade them to take action. It helps you go beyond merely communicating an idea to effectively lead people to take actions on new information received. According to a survey, almost more than 70% of businesses are already using some form of content marketing as part of their overall marketing strategy.
Result-driven Content Marketing rides on the back of strategy and execution
Just like you wouldn’t build a house without a plan, employing content marketing tactics without a definitive strategy may cause cracks in the structure of your marketing and possibly deliver zero benefits in the end.
The Content Marketing Institute reports that only 32% of B2B Businesses have a documented content strategy. Developing a content strategy before penning down one word of content ensures that your eventual content reaches and resonates with your target audience. Effective content strategy walks you through the process of creating realistic and measurable goals, when these goals are to be achieved, and what tools, channels, and resources are to be utilized to boost the chances of eventually striking gold.
What makes a content marketing campaign soar, therefore, is the combination of quality content marketing and finesse of execution. This thinking is what drives our content creation process at Webcarpenter— after our years of experience in working with countless clients across several fields.
We also understand that in developing a strong strategy, there is a need to map out what your audience is looking for no matter where they are in the sales funnel. Your audience will likely spend some more time researching before they decide to buy, therefore content provides answers to their most pressing questions and is a great strategy to win your audience over. Other forms of content besides blog articles that your audience may find immersive and equally interesting are infographics, white papers, eBooks, or video series. Providing a variety of contents like these instantly sets your brand apart from the competition
Understanding how important planning is to the success of your content marketing campaign, our team will create a comprehensive content marketing plan that is tailored to your audience and is flexibly consistent with your tone, style, and essentially the core of your branding message.
Our Content Marketing Sеrvісеѕ Will Increase Your Brand Visibility
In the world of digital marketing, everything starts with a message. That is why our trained and experienced copywriter is ready to work with you to deliver a most personalized message for your personal brand or company.
Our agency will be happy to provide you with a full range of our content marketing services packages that are sure to increase your brand awareness, fuel your brand with attention-grabbing, results-driven content for your website, email campaigns, social media channels and Press Releases.
At Webcarpenter, we don’t make promises we can’t keep.