Digital marketing services encompasses a lot of online marketing channels such as search engine marketing (SEM), content marketing, influencer marketing, affiliate campaign marketing, electronic commerce marketing, social media marketing, search engine optimization (SEO), email marketing, search and display advertising, social mentions, social bookmarking, Rich Site Summary (RSS) feeds, just to mention a few.
Digital Marketing also includes non-web channels that provide online media, such as mobile phones – including multimedia messaging service, and with the advent of Artificial Intelligence AI, Digital Marketing will continue to soar as we go into the future.
Digital Marketing Services
Banner аdvеrtіѕеmеntѕ on web pages used to be the most accepted way to attract customers until the Web 2.0 came along. Today, Web 2.0 has taken over, and it’s pretty much the new way of internet marketing.
Search Engine Marketing, Search Engine Optimization (SEM & SEO) are undoubtedly the most popular digital marketing services available on the Internet.
Google AdWords has revolutionized the way the entire world advertises today. This service provides a variety of well-targeted and focused advertisements for businesses and products.
Before the advent of AdWords, most businesses were used to traditional marketing i.e. radio, newspapers, mails, among others — The challenge with this form of marketing is that you can’t properly track the Return on Investment (ROI).
But with these new technologies, you can specify your target audience and track the ROI of your marketing strategy i.e. Pay Per Click (PPC) campaign — whereby you advertise to a target audience and only pay when someone clicks on your ad.
Emails in the form of brochures, newsletters, and opt-in lists are also a popular way of marketing today. The major advantage of email marketing is the ability to reach a global audience, and it’s by far the cheapest form of marketing.
Social Media Marketing
Another very effective way to market your business services and products is through social media, i.e. Facebook, Twitter, Instagram, LinkedIn, etc. Why is social media marketing important? Millions of people across the globe use the aforementioned platforms day-to-day to communicate and search for people, products, services, companies, businesses, and so much more. Imagine if you position your business services or products in front of these people?
If the campaign is set up and optimized properly, you could make an enormous profit. Hence, the importance of social media marketing.
Developing Internet Marketing Strategies
Digital media is pervasive today, and prospective clients have access to information at any time, anywhere. For this reason, companies and businesses must amp up their internet marketing strategies in other to grow their businesses. An effective (results-driven) internet marketing strategy can lead to customer engagement and increased ROI.
The following are popular internet marketing strategies companies and business owners use nowadays to grow their businesses:
- Content Marketing
- Paid Advertising (PPC)
- Search Engine Optimization (SEO)
- Local Citations
- Social Media
- Press Release
Internet marketing is fast gaining popularity amongst business owners, apparently because it is cost effective and has great benefits. The internet marketing industry has developed so much that companies now hire professionals to look after their digital marketing campaigns.
How can we help?
As expert internet marketers, we can help you sell your service or product simply by creating an effective [RESULTS-DRIVEN] internet marketing campaign. You may choose 1 or all of the internet marketing campaign subsets above. There is no set budget, we can work with any budget you may have. Just tell us about your project and budget, and we will see if we are a good fit.
Order a digital marketing service from us with confidence.
Book a consultation for internet marketing