Best On Page SEO Strategy

Best On Page SEO Strategy

Going by Google best practices, the following is an all-time best On page SEO strategy. Used by SEOs in ranking websites/ webpages. Use this strategy to optimize your web pages and you can’t go wrong.

 

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n page seo strategy

 

 

First, check your website’s performance on Search Engine Result Pages (SERPs)

 

Best On Page SEO Strategy.

 

Critical Steps for Ranking Your Website On Search Engines

 

Step 1, Proper Domain Name Setup.

 

Make sure you add some of your keywords inside your domain name. Although there are different opinions amongst SEOs as to whether this will be considered “spammy”. However, I am of the opinion that if you make it too obvious, then that will definitely get you into trouble.

 

Example

Your company name is Richard Floney Ltd and you provide towing services in Toronto.

https://richardfloneytowing.ca or richardfloneytowservices.ca  (noticed the mixture of company name and services) plus the “.ca” domain name extension (targeting Canada)

 

Make your URLs SEO Friendly and secure your domain with https

 

Google rewards websites that use HTTPS encryption with a possible boost in ranking.

 

Set your permalinks to “post name” so that your URLs ends up looking like this:

https://richardfloneytowing.com/your-keywords 

 

Example

https://richardcompany.com/towing-services-toronto

 

You may also set your website in a categorical format using the “custom structure settings” in the permalinks section if you have so many web pages.

 

Step 2, Title Tag setup.

 

Insert your keywords plus the city you want to rank for inside your webpage’s title tag. Preferably use an “SEO plugin” for ease.

 

Example

Towing Services Toronto — Richard Floney Ltd

 

Step 3, H1 header Tag setup.

 

For your <h1> header tag, you may use the same keyword phrase or a keyword that is relevant to “Towing Services” to modify it.

 

Example

Towing Services Toronto or Towing Services In Toronto or Car Towing Services Toronto. I like to use variations in my header tags. You can test and see which one is moving the needle.

 

Step 4, Content setup.

 

Create and curate rich content (i.e. texts, media) for each of your web pages and posts. Depending on the type of business you operate, ideally use at least 600 optimized words, Geotagged relevant images, informative videos, infographics and other useful resources that would make web crawlers understand the web page as well as keep your site visitors engaged on your website.

 

Tip: Research on keywords that are related to your business services or products. Analyze your competitor’s keywords, use Latent Semantic Indexing (LSI) keywords in your content. There are premium keyword research softwares like Ahrefs, SEMRush, KeywordsFinder, just to mention a few you can use.

You can also use the tool below to research keywords relating to your business services or products. Keyword Research Done Properly

 


 

Step 5, Optimize your content

 

For 600 words, make sure your keyword or keyword phrase is mentioned like 3-4 times in the web copy or article. Try to mention the keywords at the beginning of the web copy or article and support the keyword with  LSI keywords.

 

Example

For Towing Services, I found the following LSI keywords by looking up the keyword phrase on Google (car towing services Toronto, cheap tow truck, cheap towing). So, I will place them strategically in the 600 words web copy/article together with my primary keyword phrase “car towing services”

Optimize the images by placing your target keywords in the ALT text fields and also make sure the image file names are saved with the keyword you are targeting.

i.e. towing services.png | Alt Text, car towing services Toronto.

 

Step 6, Internal Linking & Keyword Soloing.

 

Ensure that your website is structured in such a way that the web pages are grouped and linked together according to topics and relevancy. This is one of the best on page SEO strategies you can use to rank web pages rank on SERPs if done properly.

 

Example

Car towing services >>> Subpages → Heavy Towing, Flatbed Towing, Equipment Towing, Specialty Towing. The subpages should also link strategically to keyword phrase “towing services”using anchor text relevant to “car towing services”.

 

Step 7, Page Speed

 

Check your page speed using Google “page speed insight”. The recommended page speed score is within 85-100 for both mobile and desktop. Also, you can use “Gtmetrix” to checking your website’s loading time. In other, for your website or blog to perform well on SERPs, the total loading time should be less than 4 seconds.

 

Step 8, Responsive Design.

 

Ensure that your website is responsive to every mobile device and tablet.

 

Step 9, Scheme Mark-up Setup.

 

Use rich snippets on your website to tell search engines what the content on your website is all about. You can do this from Google search console or use a Schema WordPress plugin.

 

Example

Adding a local business schema markup for “Richard Floney Ltd” tells the search engine it’s a local business in Toronto. Thus, you stand a better chance of showing in the search results than a website that doesn’t have a schema markup.

 

10. Social Media Setup.

 

Integrate social media and social share buttons on your website to boost your social shares/signals — search engines view social signals to have trusted “recommendation”, just the same way humans are more likely to buy a product that has good reviews.

 

I hope you get success after implementing these best on page SEO strategy. If you need any help, shoot us a message

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Comments

  1. Joe Clarke
    November 2, 2017
    • Mohammed Eugene-Muzdalie
      November 2, 2017

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