Pay Per Click advertising services, PPC services, Paid Search services, whichever term you are familiar with, is one of the fastest-growing internet marketing channels on the internet today.
PPC is very cost effective, and the traffic you receive is driven by keywords related to your business services or products.
Pay Per Click advertising services
According to internet marketing gurus, and business owners. PPC has helped small businesses promote their brand awareness and boost sales. It gives small businesses a chance to compete with larger websites, and to gain a continuous flow of new leads.
All you need to do is set up a campaign on Google AdWords or Bing Ads and pay a certain amount of money so Google can show your website to searchers.
It seems like an easy way out compared to search engine optimization SEO (whereby the activities you do on and off the page are quite rigorous and may take longer to get results).
Certainly, ranking a website on a search engine platform such as Google has never been easy. It could take a considerable amount of time, effort, and money in other to reach the first pages of search engine result pages (SERPs), especially if your industry is competitive.
Why you need a PPC campaign
Let’s assume your website can’t be found on the first 100 search results for keywords that are related to your business, services or products and you can’t wait another 2-5 months to start seeing results from your SEO campaign.
This is when you have to opt-in for Pay Per Click advertising services. Like I made mention earlier, PPC gives you the opportunity to promote your website on the first pages of search results along with the “organic search results” for your niche keywords. PPC also gives you an advantage over your competitors, assuming they don’t have a PPC strategy as part of their internet marketing campaign.
The difference between Paid search (PPC) and organic search (SEO) is that,
- PPC is Paid traffic — you are paying to get on the first pages of SERPs / for immediate visibility
- SEO is organic traffic — you are naturally showing on the first pages of SERPs because your site is optimized for keywords related to your business services or products
Iѕ PPC rіght fоr уоur buѕіnеѕѕ?
If you have an immediate need to attract new clients, drive targeted traffic to your business website in order to boost sales. Then Yes, you should consider hiring a professional or agency that provides Pay Per Click advertising services.
That being said, these days, by default, every business owner, company or brand should have at least $100 budget for PPC advertising.
Besides, PPC will complement your SEO efforts as it will help your Click Through Rate (CTR)
What we offer
It is easy to create an ad on Google and start advertising your services and products. That is just a piece of the puzzle. The hardest part is optimizing your ad copies i.e. researching for the right keywords related to your business, optimizing your bid strategy, and landing pages.
You need to have the skillset to create and optimize your ad copies in other to drive the right traffic (qualified leads) to your website (landing pages) and convert your site visitors to customers/clients. Hence, why you need a professional Pay Per Click marketer.
We will help you research for keywords related to your business, optimize your bid strategy and landing pages, which will skyrocket your business sales.
Book a consultation for PPC campaign