Step by step guide to creating a Facebook ad. Since advertisers are presented with so many different options to tailor their advertising campaigns, naturally, creating a Facebook ad can be quite daunting. It requires meticulous attention — one little mistake can mess up your whole campaign.
That being said, we’ve prepared a comprehensive step by step guide to creating a Facebook ad — with the aim of optimizing your Facebook ads campaign.
Step by step guide to creating a Facebook Ad
Step 1: setting up an account
Even if you already have a regular account on Facebook, you’re going to have to set up your ad account if you haven’t done so already. This can be done in the Facebook Ads manager. You can get to the ads manager in different ways i.e. type ads manager in the search field and it will return ads manager app, scroll all the way down to the bottom left corner of the Facebook home page.
Once you’re there, click on the “Account settings” link located in the top section of the screen.
After that is done, enter your full name, address, and other necessary information.
You can also appoint someone else to help you manage your campaigns. If this is the case, click on the “Add people” option. You can also be quite specific about it and assign account management rights you’d like for that person to have.
In order to do that, make sure to enter their full name and email address and click “Confirm”.
Enter as much information as possible in the account setup section. Once done, hit the “Save changes” button.
After that is taken cared of, you need to enter a billing method, otherwise, your ads won’t run. To do that, open up the “Payment settings” tab, then enter the payment details you would like to add.
You can pay by:
- Credit card
- Online banking
After setting up your payment method, there’s nothing left to do apart from determining the audience you’d like for your ad to reach
Step 2: campaign – choosing your marketing objectives
It is important to choose your marketing objective carefully. This requires meticulous attention to detail, one little mistake can ruin the success of the campaign.
Thus, ensure you know what you want to achieve with your Facebook marketing campaign. There are 14 marketing objectives in total, determine which one fits your objective and build your campaign around it.
Step 3: choosing your audience
Putting all the technical details aside. This phase of Facebook ad creation is critical, it’s important to take all the time you need in order to determine the best possible target audience for your campaign, placement, and budget.
Making the right decisions will lead to a successful campaign with a high return on investment, so it’s imperative to make this right.
For example, it doesn’t make any sense to try to sell golf club membership to someone who’s not into golf in the first place. The more specific you can be when narrowing down the interests of your audience, the better.
The Audience Insights tool, specifically, will help you do that quite well. First, go there, then input the “seed audience” based on various different variables like age, interests, etc. Assuming you’re trying to sell running shoes. In this case, targeting the people who have selected “Runner’s World” as one of their interests would maximize your campaign.
After configuring your audience, click on the Save tab, enter the audience name and hit the save button.
After saving your audience, the next thing you want to do is click on the “create ad” button
Boosting a post is the quickest way to launch a campaign, however, it’s also the least effective. Instead, learn to use the Power Editor; while it may take some time to learn its nuances, it’s also one of the most rewarding and powerful advertising tools at your disposal.
The Ads Create tool is the middle ground, and it’s what we’re going to be focusing on today.
Step 4: setting up the campaign
Now let’s set up your first campaign!
First, click “Create an ad” in the top-right corner of the page assuming you are on the audience insights page (see the above image). The screen that pops up will have quite a lot of options to choose from (don’t be overwhelmed by this) just pick the one that best describes the overall objective of your campaign.
Now here’s the good news: Facebook is geared to picking the most cost-effective option for you whenever possible, so you don’t have to worry. Select your objective, enter a campaign name and click on set up an ad account. Choose traffic, see the image below. I chose that because my objective is to drive traffic to my website.
Fill out the information as much as you can on each page section (ad account, ad set, and ad). For example, gender, age, language, location of your target audience, daily or a lifetime budget. If you want to, you can even set a date when you want the campaign to start and end.
There are other advanced options available during this step, but if you’re just starting out, it’s best to stick to the ones offered by default (automatic bidding and website conversions).
To make for an even more targeted selection, input one interest you’ve discovered before in the audience insights section. As you click on each section and enter the necessary information, there will be checkmarks — indicating that, it is completed as shown below.
Step 5: creating your ads
During this step, you’re going to have to decide whether you want to use an image or a video in your ad, which we suggest you do since it’s going to boost your click-through rate. If you’re promoting multiple products at once, you may even want to consider going with a slideshow.
Now it’s time to enter the text you want to show. Think carefully what you’re about to write since you need to make every word count — remember that the attention span of your prospects is limited! Optimize the headline and the text section with your niche keywords, this is where you want to present your proposition. Finally, choose your call-to-action wisely.
Tips: make sure that your ad copy is relevant to the landing page you are sending your targeted audience too.
After you’ve finished designing your ad, make sure that everything is in order by double-checking it in the ad preview window. At this point, feel free to remove any ad placements you don’t want to use.
Caution: if your website isn’t optimized for mobile traffic, make sure to avoid targeting it!
Step 6: Facebook Pixel
This is one area where many people tend to ignore or perhaps don’t know how to go about it. I must admit, installing the Facebook pixel requires some technical skills, especially if you have to install the code on your website.
However, this is a key aspect of Facebook marketing, in the sense that, it can help you track conversions from Facebook (ROI). It can also help you in the following ways:
- Optimize your ads based on data collected
- Build targeted audiences for future ads
- Re-market your ad to potential leads — people who have visited your website and taken some kind of action.
To create the Facebook pixel, click on the Setup button
There is a good how-to guide in creating a Facebook pixel. I strongly recommend you to see the video below before creating your Facebook pixel.
Congratulations, you’ve successfully launched your first Facebook advertising campaign! Now, all you need to do is to monitor your ads every day to ensure that everything is running smoothly (especially if you are doing split testing).
Over time, you may want to think about tweaking subtle nuances like the placement of the image or trying out different headlines to see which ads convert better.
But other than that, if you follow this Step by step guide to creating a Facebook Ad, chances are you’re well on your way to social media marketing success.