Have you been struggling to rank your website on search engine results pages (SERPs)? Have you tried using every tool in your arsenal and implemented strategies and yet nothing seems to be working, or the results are simply not long-term?
If that’s you, worry no more! I am going to present the top 3 backlink strategies that most SEO specialists use to acquire backlinks. By implementing these ad-hoc strategies, you’ll be well on your way towards the search engine rankings (and traffic) you’ve always dreamed of.
Additionally, all of these backlinking strategies are completely white-hat, and won’t endanger your website’s rankings in any way. So without any further ado, let’s begin with the backlink strategy #1:
1. Guest blogging
Guest blogging is a fantastic way to acquire backlinks. It’s a simple tactic that has proven very effective in link building. As a matter of fact, it one of the best way to earn powerful backlinks. That being said, how does guest blogging work and how do you get the best out of it?
First off, perform a search on google for guest posting site relevant to your niche, once you find a suitable website to guest post, contact the webmaster of the blog with a persuasive guest post pitch — offering to write a unique article, which would have a link back to your own website. If the webmaster agrees to publish your article, ensure to research on the right anchor text distribution before hitting the publish button. This is very important because, if your anchor text doesn’t seem natural to Google, your website might be penalized as a result.
Why is guest posting is seen as a win-win situation?
The “webmaster” gets to publish fresh contents on his blog site (which is good for SEO ), and the “guest blogger” gets a link back to his website (which is also good for SEO).
White hat SEO
This is completely a white-hat SEO technique. From Google’s perspective, there is nothing wrong in posting articles on relevant niche sites ( so long as you make it natural). Google survives on fresh content – otherwise Google won’t exist. If anything, you’re doing exactly what Google wants. So, in reality, it’s a triple win arrangement.
Still, it’s important to have realistic expectations when trying to do it. It is important to know that, not every webmaster is going to agree to your offer, even if you do everything in your power to make a sound and solid proposal, your article might still get rejected.
But the important thing to keep in mind is, once your article is accepted to be published, ensure you make a natural anchor text distribution before publishing it.
2. Spying on your competition
This is another smart way to acquire backlinks. I cannot afford to leave out this strategy, it should have been #1 in the list of top 3 backlink strategies, simply because it has been around for ages and will remain so long as the search engines exist (well, at least while the backlinks still have some weight when it comes to your rankings).
As the term implies, you spy on your competitors to determine where they got their backlinks from. When you dig your path through this sort of data, all that remains for you to do is to check whether you can acquire the backlinks from the same sources. As simple as that!
In other, for you to spy on your competitors, you need a good tool to enable you to discover and analyze their backlink profile. There are several freemium and paid tools that will do the job just fine, but chances are, you’re going to have to pay some money if you truly want a robust and reliable tool that will get the job done for you effectively. When it comes to these kinds of tools, it’s better to do your own research on the fly, because no matter what we write now may become outdated as time goes on. Yocale for business has compiled 5 tools to spy on your competitor’s backlinks.
In the end, just some final nuggets of wisdom: if a particular backlink source looks unusually fishy to you (as in coming from a potentially spammy website), you don’t have to bend over backward to chase after it. Instead, you should focus mainly on getting backlinks from the websites that are thematically related to your own (if at all possible).
3. Convert your existing content into other forms
Content marketing has always been around, and it won’t be going anywhere anytime soon. If you’ve been doing everything in your power to further your influence on the internet, chances are you’ve also tried writing articles for other article directories or perhaps posting on forums to get some backlinks and exposure.
While that is all fine and well, we’re going to show you a cool trick that will enable you to leverage the power of the content you’ve already written before. By doing this, you can effectively transform the old articles you’ve already used up in your marketing efforts into a powerful backlink magnet.
Now dig through your archives and pull out one article, then transform it into other types of media like podcasts, videos, or infographics. Apparently, this is going to take a little bit of work on your side (or none at all if you decide to outsource it), but it’s going to be well worth the effort.
The good news is that if you structure everything correctly assuming you picked the right type of article, you can make a video as well as a podcast at the same time from the same material. get them well organized, for example, rewriting sentences here and there, and you will eventually come up with an ebook, which you can distribute on various ebook syndication websites, effectively gaining additional backlinks for your website. Making an infographic from the content only require basic “graphics presentation skills” or you could hire a graphic designer, and you’re good to go.
As you can see, there are many creative and smart ways to acquire backlinks for your web or blog sites. Although there are other ways to build links to your website, However, we found these top 3 backlink strategies to be more powerful and strategic. Implement any of these techniques described above to start obtaining new backlinks that will propel your website to the top of the search engines in no time.